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Front Row Acquires Leading Shopify Agency Build in Amsterdam

Published May 16, 2025
Published May 16, 2025

Fueled by strategic investment from private equity firm Charlesbank Capital Partners and HighPost Capital, Front Row acquired Build in Amsterdam.WHO: Build in Amsterdam (BIA) is an award-winning Shopify design and development agency that builds digital flagship stores for premium and luxury brands in the fashion and lifestyle space.Front Row is an accelerator and marketing agency helping brands maximize their e-commerce growth. The company is headquartered in New York City with offices in San Diego, Hamburg, and Bratislava. Leveraging their proprietary technology Catapult and robust capabilities, they design, market, distribute, and scale brands on a global scale.WHY: The strategic acquisition strengthens Front Row’s global presence and service offerings, paving the way for a full-service connected commerce platform for brands. This acquisition not only enhances Front Row’s creative and Shopify capabilities but also deepens its global presence, with strengthened operations in key markets across North America and Europe, including the DACH region (Germany, Austria, and Switzerland). It also brings together strategic consulting, digital branding, web development, performance optimization, and customer lifecycle management all under one roof. Build in Amsterdam also brings an impressive client roster including Mammut, Polaroid, and Suitsupply.IN THEIR OWN WORDS: “At Front Row, we’re building a connected commerce platform that brings together strategy, technology, and creativity to fuel e-commerce growth for today’s leading brands,” said Yuriy Boykiv, CEO of Front Row.

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